WC Group
KEY DESIGN DECISIONS
Decision 1: Consolidating the site into a single landing page
The content structure had grown organically over time and made it hard for visitors to quickly grasp what WC Group offered. I restructured the site around a single landing page with clear navigation, so users could understand the agency's services and reach relevant projects without digging through multiple layers.
Decision 2: Stripping back the design to let the work lead
WC Group's project work was their strongest asset, but the existing site's decorative styling competed with it rather than showcasing it. I adopted a minimal design approach that are clean layouts, restrained UI — so the portfolio itself became the focus rather than the interface around it.
Decision 3: Opening with a project highlight reel
Rather than a static hero image, I produced a highlight reel of the agency's work as the homepage's opening moment. It gave visitors an immediate, dynamic sense of WC Group's capabilities before they'd scrolled a single section.
OUTCOME
The redesigned website gave WC Group a cleaner, more confident digital presence: Built as a fully responsive Webflow site with improved navigation, a stronger project showcase, and a flexible structure the team could update as the agency grew.
Since launch, the site saw a 12.4% increase in time spent on site and a noticeable rise in inbound enquiries — a shift from a static company page to something closer to a living portfolio.Overall, the result is a more refined digital presence that feels less like a static company site and more like a living, breathing portfolio of work.
PROJECT INTRO
WC Group is a digital & IT agency specialising in marketing, media production, and web development. The challenge was redesigning their website, which no longer reflected the quality of the work they were delivering, into a modern, minimal digital presence that put their portfolio front and centre.
MY ROLE
I was the in-house designer at WC Group for a year, working across branding, websites, and digital marketing for client projects. On this project, I owned the redesign and rebuild of the agency's own website, from UX restructuring through to the Webflow build.